fresh eco kid

Founded by former professional footballer Marvin Morgan, Fresh Ego Kid has remained, over the last 10 years, a brand of community. This streetwear brand exerts its influence on both football culture and urban music across the UK and Europe. 

From Heritage and Bel-Air to Varsity, Fresh Ego Kid has released multiple collections featuring tracksuits, t-shirts, hoodies, jackets, joggers, shorts, hats, and more.

Fresh Ego Kid clothing is extremely comfortable and looks effortlessly dressy. Hoodies like the Bel Air Boucle, and joggers like the Varsity Cuffed have a 90s-inspired look that never goes out of style. You can wear it anywhere during cold days and nights. For warmer times, the brand has got a range of shirts and shorts like the Tie Dye Tee, Varsity Shortsleeve, Badge Shorts, and more to raise your summer game to a whole new level. Headwear is also a big deal for the brand. Their collaboration with New Era led to the creation of their much-appreciated truckers.

Fresh Ego Kid's goal is (and will forever be) to influence the direction of UK streetwear and build on a passion for football culture and the culture of urban music.

You can create super cool outfits by pairing these clothes with classic hip-hop sneakers like the Nike Air Force 1 Mid or Low. Try it now!