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    Experience the London Fashion Week Festival with Foot Locker!

    The London Fashion Week is one of the hottest fashion events of the year. New names and iconic fashion houses bring out their best creative energy in a whirlwind of colours and fabrics.

    Of course we could not miss the chance to join and introduce our unique fashion approach. Foot Locker Europe is going to be present with a VIP launch session and a pop-up shop at the London Fashion Week Festival.

    Our ambassador for the week will be Christina Nadin, a stunning half-Filipino half-Irish model and Londoner. She will be our guide through the many exciting fashion events of the weekend.

    But it does not end here. You too can join! We are giving away 14 pairs of tickets for the London Fashion Week Festival, which is going to be held between the 20th and the 23rd of September 2018 at the official BFC London Fashion Week Show Space, The Store X. The LFWF gives the public exclusive access to the world of the Fashion Week, with catwalks shows, designer shopping and industry talk. Intrigued? If you live in London and are older than 18, you can take part in our raffle to win tickets for the event.

    Read more here!

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    Dad shoes alert!

    By now, the dad shoe has become a staple in every fashion closet. The inspiration comes from the bulky shoes of the ‘90s, with their thick and futuristic-looking soles. You guessed right, these are the chunky shoes that your father used to wear to the tennis club. Ironically, major brands such as Balenciaga, Prada, Louis Vuitton and Dior gave new life to the dad shoe, putting the ugly sneakers on the map sometime around last year.

    The sneakers were embraced by celebrities like Kendall Jenner and Bella Hadid – and the trend was born. The most interesting thing about the whole trend, is the way it seems to have influenced both street culture and high fashion houses, to culminate into one, single, huge trend.

    Lest you don’t want to be cut out of the biggest sneaker trend of the year, you definitely should get yourself a pair of dad shoes asap. You’re in luck: we’ve got a hot selection waiting for you!

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    Unapologetic. Loud. It’s the adidas Original Falcon.

    adidas introduces its new Falcon shoe through a surreal and exclusive 90’s inspired videogame. Both exclusive to Foot Locker.

    Falcon lets you be who you are. BOLD. Like the over-the-top design of the campaign and the face behind it: that of pop-icon Kylie Jenner. Designed for girls only, the falcon is as empowering as it’s trendy.

    Shop the adidas Original Falcon now or play the videogame for a full ‘90s experience.

    Shop the shoes

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    Retro Style

    Retro is the future. Vintage looks are all the rage nowadays, and we expect them to be a major trend for a long time to come.

    If you too have been hit by retro fever, why not take a look at the new Puma collection? It has all the elements of a stylish blast from the past: zippered tracksuits, bold colour-blocking, and vintage logos.

    Mix and match the pieces to create a new retro outfit for every day of the week: your vintage wardrobe - sorted.
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    Go all-out in all-over prints!

    When it comes to fashion, there is only one rule: go bold or go home.
    And for a strong style statement, there is nothing better than an eye-catchin all-over print.

    The new Nike "Just Do It" collection is the perfect example, with its hypnotizing "just do it" motief playing the lead in a minimalistic black and white print.

    To start, pick your favourite silhouette between the Air Max 1, Tuned 1, Air Force 1 - all revamped with an all-over "just do it" look. For a full look, pair them with the Nike "Just Do It" crop top in the same print. Break the look with some simple, high-waisted black leggings. And you are ready to go!

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    The P.O.D. System 2018

    This summer, adidas introduces something completely new. Meet the Point of Deflection System – bringing together three great adidas innovations in a single original shoes: the P.O.D. System.

    Fusing the Point of Deflection Bridge for full natural torsion, the High Rebound EVA forefoot for a soft and responsive cushioning, and the Boost Heel for comfort and sprint, this shoe is not to be missed.

    Can’t wait to buy your new P.O.D. System shoes? Pre-order them online at the link above!

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    Back to School

    With the days getting shorter and darker, it’s time to bring some cooler shades into your wardrobe.

    To help you get into the mood, we have prepared a “dusk-to-dawn” collection which captures the shades of the night. Prepare yourself to be seduced by the intensity of darkness.

    Discover the “dusk-to-dawn” collection now by visiting our Back to School campaign for men, women, and kids.
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    Summer’s getting hot

    Summer is here! Life moves outdoors: it’s time to take out your swimsuit and the BBQ.

    If when you take them out of the closet, you are not overwhelmed by last years’ summer clothes, know that you are not alone. Months of grey clouds and the ever-evolving trends can easily make them look outdated.

    Thankfully, Foot Locker has everything you need to create the coolest summer outfit! From slides to flip flops, to lightweight versions of your favourite sneakers, your summer shoe game will always be on point.

    And let’s not forget apparel! We got all the hot brands that will set your summer on fire. Tank tops, shorts, tees – you name it. Are you ready?
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    New store: London Marble Arch

    This Friday, July 19th, marks the grand bopening of our Marble Arch on Oxford Street, London.

    Our new store will be the home of the hottest products, events and experiences in London. We are celebrating with a legendary opening event and the illustrations of @tomiistudio.

    Can't attend the party? Stay locked to our channels for the opening celebration! #approved #FLLondon
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    PAQ x Foot Locker

    What's in your summer rotation? We partnered with the PAQ team to create their ultimate sneaker rotation for summer.

    PAQ is a show presented by four friends from London exploring the world of streetwear and men's fashion, from thrifting secondhand clothes to exploring hypebeast trends. A global show rooted in London lifestyle, that shines a light on street fashion, style and the culture that surrounds it. The PAQ team were challenged to each create a look book featuring the best sneaker rotation for the summer, in partnership with Foot Locker. The result was 4 diverse films, that were judged by a panel of European sneaker experts invited by Foot Locker.

    Watch the film to see how they got on, and head over to the PAQ YouTube channel to watch the full episode.

    If you rated the team's rotations you can find all the products featured here at footlocker.eu

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    Make a fresh splash

    Summer heat? No problem. Get your swimsuit at the ready and jump into an ocean of fun!

    The latest trends? Bold, bright colours and unusual cuts, inspired by the spirit of the 80s.
    Say goodbye to the classic triangle bikini and surfer trunks: a new, bolder, beach fashion is coming at you this summer.

    Needless to say, Foot Locker has everything you need to look stylish in and out of the water: just check our swimwear selection and pick your new outfit!

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    Quai 54

    Brace yourselves: Q54 is back! The annual Parisian streetball world championship might be one of our favourite occasions in the whole year, with its so many cool events and shoes.

    This weekend, on the 7th and 8th of July, Quai 54 will take place in Paris. The Parisian streetball world championship is always an exciting whirlwind of games, live shows and performances. And, of course, hot releases.

    Foot Locker will of course be present, documenting every thrilling moment of the two day event on Social Media. Visit our Instagram account @FootLockerEU for more.

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    Summer vibes

    Summer is here, and it’s sweeter than ever: long, hot days, full of excitement! An explosion of colour and endless good times that will make you want to dress to match.

    Whether you are headed to a garden BBQ, the pool, or the skate park, make a statement with contrasting colours that celebrate summer.

    Pink and red for her, silver and red for him: vibrant combinations that mean you won’t go unnoticed. And since we know that summer’s a bit lazy, too, we’ve gone ahead and done the hard work for you, putting together a selection of products in these bright shades. All you have to do is choose, shop, and wear. And have a blast, of course.

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    International Yoga Day

    June 21st is International Yoga Day. How will you be celebrating?! We suggest hitting the mat to sweat out some stress and breath in good vibes. If the sun is shining, roll up and hop outside! Yoga in the park lets you combine sports + relax + tan. A nice deal!

    You can also check out the events in your city as many yoga studios will be organizing celebrations and open classes. Even if you are new to yoga, don't miss this chance to get aquainted with this wonderful discipline! All you need is a mat and some comfortable clothes.

    At Foot Locker, you will find everything you need to look stylish on the mat. Have a look at our collection and select your perfect yoga outfit!

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    Foot Locker parners with esports organization Splyce's League of Legends team

    On June 2018 Foot Locker in Europe is partnering with one of the most prominent esports teams out there: Splyce LOL squad.

    Splyce is home to some of the top esports talent from around the world. In 2016 they established themselves as the undisputed European leaders at the EU LCS Spring Split.

    In a little under 2 years, Splyce have already the "ones to watch" status across esports arenas. And they are just getting started…We are looking forward to supporting the League of Legends team ahead of the LCS Summer Split in 2018.

    Follow the team @ Instagram, Twitter & Twitch

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    2018 FIFA World Cup

    The World Cup has started! We can expect exciting weeks of sports, competition and excitement.

    Are you going to be part of the party? Then prep yourself for some serious cheering by wearing the colours of your favourite national team.

    We have more than one option for you: you can choose between the KAPPA collection and the exciting Umbro x Sneaker Freak one. Both collections offer a wide range of colourways inspired by the iconic national colours of the participating football teams.

    Can't choose? Or in need of a more fashion-conscious option? Nike comes to the rescue with the new “Flag” pack, featuring a bold multi-flag print on a white-base upper. The Nike Air Max Plus "International Flag" is already available online.

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    Interview with Jito Kok

    We recently had the chance to invite Dutch basketball player Jito Kok to our Head Office to shoot some hoops and have a little chat. Jito (24) currently plays for CBC Valladolid and the Dutch National team, but is dreaming of the NBA. We got him to talk about all things basketball – and sneakers, of course!
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    Summer’s getting hot

    Summer is here! Life moves outdoors: it’s time to take out your swimsuit and the BBQ.

    If when you take them out of the closet, you are not overwhelmed by last years’ summer clothes, know that you are not alone. Months of grey clouds and the ever-evolving trends can easily make them look outdated.

    Thankfully, Foot Locker has everything you need to create the coolest summer outfit! From slides to flip flops, to lightweight versions of your favourite sneakers, your summer shoe game will always be on point.

    And let’s not forget apparel! We got all the hot brands that will set your summer on fire. Tank tops, shorts, tees – you name it. Are you ready?
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    Vans Lite Checkerboard

    The heat is finally raising, and summer is in the air: time to freshen up your sneaker game!

    Iconic and cool as ever, the silhouettes in the Vans Checkerboard Lite Pack are a real summer staple.

    Incredibly light and breathable, effortlessly trendy with their checkerboard print: these shoes get the best of both worlds.

    Choose your favourite silhouette between the Authentic, Slip-On, Old Skool, and Sk8-Hi.

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    Nike Air Max Plus TN Mercurial - White

    Back in 1998, both the Nike Air Max Plus and the Nike Mercurial hit shelves across the world. The Nike Air Max Plus, a design exclusive to Foot Locker, reached global popularity thanks to its daring design and innovative construction. The Nike Mercurial quickly set the standard as an elite football shoe. Both shoes became icons in their own right.

    20 years later, the streetwear classic and the performance footwear finally fuse in the new Nike Mercurial TN.

    After a first black and orange installment, this second Mercurial TN colorway is predominantly white.

    The fusion of the two designs saw the elimination of the iconic wavy welding of the TN, giving way to a clean, minimalist look. Oversized logos are the real eye-catchers here.

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    adidas #BR8

    Style from the past reinvented for pure creative expression today: this is the inspiration behind the exclusive adidas Originals #BR8 Apparel Collection, defining the cutting edge of fashion genius.

    A selection of power pieces combining flaming colours and geometric designs.

    Step into the realm of creation with visionary Mago Dovjenko and the exclusive adidas Originals #BR8 Apparel Collection - now available online & in stores.

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    Champion and Sneaker Freak join forces

    Get ready for an exciting collaboration! Champion and Sneaker Freak, a brand exclusively available at Foot Locker, have joined forces for a collection that screams Summer cool.

    Combined logos, hypnotizing patterns, bold prints, essential colors: there are all the ingredients for an eye-catching look.

    How to use: match these clothes with your favourite sneakers (tip: go for a full look with Champion kicks) and go enjoy these sunny days.

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    Nike Air Max Plus Tn Mercurial

    Nike's Air Max Plus TN gets a fresh, new look. This special lightweight edition draws inspiration from Nike's Mercurial soccer cleat. The result? A streamlined hybrid sneaker with a smooth mesh upper in place of the model’s signature wavy cage overlay.

    This minimalistic silhouette offers a supersoft sushioning thanks to multiple Max Air units.

    A bright orange Swoosh on a matte black upper and a pearlescent sole unit create an exciting and energetic color combination.

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    Nike Air max 1

    Timeless style. Modern Comfort.

    The icon you know and love, Nike Air Max 1 combines extra comfort with premium materials for an elevated look.

    Its low-cut collar offers comfort around the ankle while giving you the perfect excuse for some socks-travaganza.

    This evergreen staple is dropping now in new, subdued shades that will match perfectly with basically everything.

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    Miley Cyrus x Converse

    Converse and Miley Cyrus have finally teamed up on a collection of glittery and bandana goodness that celebrates Miley’s free spirit and pursuit of self-expression for all.

    So prepare yourself for an explosion of fun and creativity – and glitter, of course. Dip in and you’ll find out there is a lot to see.

    Have fun with the Miley x Converse collection and get some sparkles in your life!

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    Be a King

    New Era’s new campaign, “We Who Reign” pays homage to the brand’s baseball roots while embracing its ties with new class of creatives. Traditional kings and queens are juxtaposed with today’s reigning cultural ambassadors, all rocking their modern day ‘crowns’— New Era’s Authentic Collection 59FIFTY.

    New Era celebrates this diversity – of music, art, style, and background – showing us how a simple ball cap can bring people of all kinds together.

    And you, young king, are you ready to wear this crown?
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    City threads

    Some cities can get under your skin – so why not wear them over it?

    London, Milan, Oslo, Paris, Rome: beautiful, diverse, and buzzing metropolis that inspire art, fashion, music, and creative people of all backgrounds.

    Foot Locker celebrates them with the City Tees Collection: five cities, five t-shirts with a unique art print by famous London artist Tim Easley. Each available in two colours: black and white.

    Show your love for your favourite city – or your favourite cities – with the Foot Locker City Tee collection.
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