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    Foot Locker x Champion - Customize Your Tote!

    Calling all creatives! We are joining forces with Champion to host a 1-day-only workshop in four capital cities across Europe. Head down to the store to customize your own Champion Totes. The first 50 are free!

    But that's not all. At the same time, you'll be able to meet four exciting music collectives from each city. Because sneakers and creativity go best with some music.

    LONDON
    October 22nd, 2018
    50 Marble Arch, W1C, 2SA

    PARIS
    October 23rd, 2018
    66 Av. des Champs-Élysées, 75008 Paris

    BERLIN
    October 25th, 2018
    Alexanderplatz, 10178

    ROME
    October 27th, 2018
    Via Del Corso, 00186

    Foot Locker Presents: 21 Questions with The Jillionaire

    The Amsterdam Dance Event (ADE, 17-21 October 2018) is the leading electronic music platform and the biggest club festival in the world. Foot Locker is not going to miss the event and will be present with an exciting event with influential Trinidadian DJ and producer The Jillionaire, held at one of Amsterdam’s most popular concert halls, the Melkweg.

    Member of international electronic music juggernaut Major Lazer, The Jillionarie is part of a vibrant network of artists that are changing the sound of electronic music with their unique global approach and deep roots in Caribbean music.

    In this unique talk hosted by Foot Locker, The Jillionaire will discuss his passion for music and sneaker culture. There will be a selection of sneakers on stage, all with question cards inside. Jillionaire will pick his favorite sneakers, explain his choice, and answer the question inside, related to his amazing musical career, international sneaker culture, and his unique global approach to music.

    Date: Friday 19 October 2018
    Time:
    14:00 - 14:45
    Location:
    Melkweg

    Game your way. Win an xbox prize every minute.

    Your sneakers are your style, how you game is your swagger.

    Gaming and Street Style run hand in hand, so Xbox and Foot Locker Europe are coming together to celebrate by offering an Xbox prize every minute as part of a four-week campaign kicking off on the 15th of October.

    From Xbox One S consoles, to Xbox Design Lab controllers, it’s your chance to win amazing Xbox prizes to game your way.

    Kicking off with eye-catching in-store takeovers of flagship stores in London, Paris and Berlin, customers in select stores across Europe will have the chance to get their hands on these awesome gaming prizes when they spend £50/€50 or more in-store.

    Check the list of participating stores

    New layers

    As the temperature goes down, don’t forget to turn on the style. Staying warm and looking cool is definitely possible! Warm and stylish layers are your go-to solution for that.

    Even more important are some sturdy shoes that will keep your feet dry and warm. Like the iconic and ever-fashionable Timberland boots!

    Choose your favourite style from our collection, and start building your autumn outfits!

    Back to the 90's

    Nostalgia is the keyword. The 90's are back and they are cooler than ever.

    Remember the baggy jeans and the colour-block t-shirts? Who would have thought that they would be all the rage again?

    We LOVE this trend and frankly we don't want it to ever disappear again. Especially because the '90s were one of the hottest periods for sneaker culture, with cool kicks dropping left and right. And don't even get us started on those tracksuits.



    So here we go, our selection of '90s inspired apparel is ready for you to browse and shop. It's full of all the hottest retro brands, like Fila, Ellesse, Umbro, Diadora, Sergio Tacchini, Champion, Reebok, Kappa...you name it, we have it. You just need to add the baggy jeans.



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    Experience the London Fashion Week Festival with Foot Locker!

    The London Fashion Week is one of the hottest fashion events of the year. New names and iconic fashion houses bring out their best creative energy in a whirlwind of colours and fabrics.

    Of course we could not miss the chance to join and introduce our unique fashion approach. Foot Locker Europe is going to be present with a VIP launch session and a pop-up shop at the London Fashion Week Festival.

    Our ambassador for the week will be Christina Nadin, a stunning half-Filipino half-Irish model and Londoner. She will be our guide through the many exciting fashion events of the weekend.

    But it does not end here. You too can join! We are giving away 14 pairs of tickets for the London Fashion Week Festival, which is going to be held between the 20th and the 23rd of September 2018 at the official BFC London Fashion Week Show Space, The Store X. The LFWF gives the public exclusive access to the world of the Fashion Week, with catwalks shows, designer shopping and industry talk. Intrigued? If you live in London and are older than 18, you can take part in our raffle to win tickets for the event.

    Read more here!

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    Dad shoes alert!

    By now, the dad shoe has become a staple in every fashion closet. The inspiration comes from the bulky shoes of the ‘90s, with their thick and futuristic-looking soles. You guessed right, these are the chunky shoes that your father used to wear to the tennis club. Ironically, major brands such as Balenciaga, Prada, Louis Vuitton and Dior gave new life to the dad shoe, putting the ugly sneakers on the map sometime around last year.

    The sneakers were embraced by celebrities like Kendall Jenner and Bella Hadid – and the trend was born. The most interesting thing about the whole trend, is the way it seems to have influenced both street culture and high fashion houses, to culminate into one, single, huge trend.

    Lest you don’t want to be cut out of the biggest sneaker trend of the year, you definitely should get yourself a pair of dad shoes asap. You’re in luck: we’ve got a hot selection waiting for you!

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    Unapologetic. Loud. It’s the adidas Original Falcon.

    adidas introduces its new Falcon shoe through a surreal and exclusive 90’s inspired videogame. Both exclusive to Foot Locker.

    Falcon lets you be who you are. BOLD. Like the over-the-top design of the campaign and the face behind it: that of pop-icon Kylie Jenner. Designed for girls only, the falcon is as empowering as it’s trendy.

    Shop the adidas Original Falcon now or play the videogame for a full ‘90s experience.

    Shop the shoes

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    Retro Style

    Retro is the future. Vintage looks are all the rage nowadays, and we expect them to be a major trend for a long time to come.

    If you too have been hit by retro fever, why not take a look at the new Puma collection? It has all the elements of a stylish blast from the past: zippered tracksuits, bold colour-blocking, and vintage logos.

    Mix and match the pieces to create a new retro outfit for every day of the week: your vintage wardrobe - sorted.
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    Go all-out in all-over prints!

    When it comes to fashion, there is only one rule: go bold or go home.
    And for a strong style statement, there is nothing better than an eye-catchin all-over print.

    The new Nike "Just Do It" collection is the perfect example, with its hypnotizing "just do it" motief playing the lead in a minimalistic black and white print.

    To start, pick your favourite silhouette between the Air Max 1, Tuned 1, Air Force 1 - all revamped with an all-over "just do it" look. For a full look, pair them with the Nike "Just Do It" crop top in the same print. Break the look with some simple, high-waisted black leggings. And you are ready to go!

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    The P.O.D. System 2018

    This summer, adidas introduces something completely new. Meet the Point of Deflection System – bringing together three great adidas innovations in a single original shoes: the P.O.D. System.

    Fusing the Point of Deflection Bridge for full natural torsion, the High Rebound EVA forefoot for a soft and responsive cushioning, and the Boost Heel for comfort and sprint, this shoe is not to be missed.

    Can’t wait to buy your new P.O.D. System shoes? Pre-order them online at the link above!

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    Back to School

    With the days getting shorter and darker, it’s time to bring some cooler shades into your wardrobe.

    To help you get into the mood, we have prepared a “dusk-to-dawn” collection which captures the shades of the night. Prepare yourself to be seduced by the intensity of darkness.

    Discover the “dusk-to-dawn” collection now by visiting our Back to School campaign for men, women, and kids.
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    Summer’s getting hot

    Summer is here! Life moves outdoors: it’s time to take out your swimsuit and the BBQ.

    If when you take them out of the closet, you are not overwhelmed by last years’ summer clothes, know that you are not alone. Months of grey clouds and the ever-evolving trends can easily make them look outdated.

    Thankfully, Foot Locker has everything you need to create the coolest summer outfit! From slides to flip flops, to lightweight versions of your favourite sneakers, your summer shoe game will always be on point.

    And let’s not forget apparel! We got all the hot brands that will set your summer on fire. Tank tops, shorts, tees – you name it. Are you ready?
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    New store: London Marble Arch

    This Friday, July 19th, marks the grand bopening of our Marble Arch on Oxford Street, London.

    Our new store will be the home of the hottest products, events and experiences in London. We are celebrating with a legendary opening event and the illustrations of @tomiistudio.

    Can't attend the party? Stay locked to our channels for the opening celebration! #approved #FLLondon
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    PAQ x Foot Locker

    What's in your summer rotation? We partnered with the PAQ team to create their ultimate sneaker rotation for summer.

    PAQ is a show presented by four friends from London exploring the world of streetwear and men's fashion, from thrifting secondhand clothes to exploring hypebeast trends. A global show rooted in London lifestyle, that shines a light on street fashion, style and the culture that surrounds it. The PAQ team were challenged to each create a look book featuring the best sneaker rotation for the summer, in partnership with Foot Locker. The result was 4 diverse films, that were judged by a panel of European sneaker experts invited by Foot Locker.

    Watch the film to see how they got on, and head over to the PAQ YouTube channel to watch the full episode.

    If you rated the team's rotations you can find all the products featured here at footlocker.eu

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    Make a fresh splash

    Summer heat? No problem. Get your swimsuit at the ready and jump into an ocean of fun!

    The latest trends? Bold, bright colours and unusual cuts, inspired by the spirit of the 80s.
    Say goodbye to the classic triangle bikini and surfer trunks: a new, bolder, beach fashion is coming at you this summer.

    Needless to say, Foot Locker has everything you need to look stylish in and out of the water: just check our swimwear selection and pick your new outfit!

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    Quai 54

    Brace yourselves: Q54 is back! The annual Parisian streetball world championship might be one of our favourite occasions in the whole year, with its so many cool events and shoes.

    This weekend, on the 7th and 8th of July, Quai 54 will take place in Paris. The Parisian streetball world championship is always an exciting whirlwind of games, live shows and performances. And, of course, hot releases.

    Foot Locker will of course be present, documenting every thrilling moment of the two day event on Social Media. Visit our Instagram account @FootLockerEU for more.

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    Summer vibes

    Summer is here, and it’s sweeter than ever: long, hot days, full of excitement! An explosion of colour and endless good times that will make you want to dress to match.

    Whether you are headed to a garden BBQ, the pool, or the skate park, make a statement with contrasting colours that celebrate summer.

    Pink and red for her, silver and red for him: vibrant combinations that mean you won’t go unnoticed. And since we know that summer’s a bit lazy, too, we’ve gone ahead and done the hard work for you, putting together a selection of products in these bright shades. All you have to do is choose, shop, and wear. And have a blast, of course.

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    International Yoga Day

    June 21st is International Yoga Day. How will you be celebrating?! We suggest hitting the mat to sweat out some stress and breath in good vibes. If the sun is shining, roll up and hop outside! Yoga in the park lets you combine sports + relax + tan. A nice deal!

    You can also check out the events in your city as many yoga studios will be organizing celebrations and open classes. Even if you are new to yoga, don't miss this chance to get aquainted with this wonderful discipline! All you need is a mat and some comfortable clothes.

    At Foot Locker, you will find everything you need to look stylish on the mat. Have a look at our collection and select your perfect yoga outfit!

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    Foot Locker parners with esports organization Splyce's League of Legends team

    On June 2018 Foot Locker in Europe is partnering with one of the most prominent esports teams out there: Splyce LOL squad.

    Splyce is home to some of the top esports talent from around the world. In 2016 they established themselves as the undisputed European leaders at the EU LCS Spring Split.

    In a little under 2 years, Splyce have already the "ones to watch" status across esports arenas. And they are just getting started…We are looking forward to supporting the League of Legends team ahead of the LCS Summer Split in 2018.

    Follow the team @ Instagram, Twitter & Twitch
    @Splyce

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    2018 FIFA World Cup

    The World Cup has started! We can expect exciting weeks of sports, competition and excitement.

    Are you going to be part of the party? Then prep yourself for some serious cheering by wearing the colours of your favourite national team.

    We have more than one option for you: you can choose between the KAPPA collection and the exciting Umbro x Sneaker Freak one. Both collections offer a wide range of colourways inspired by the iconic national colours of the participating football teams.

    Can't choose? Or in need of a more fashion-conscious option? Nike comes to the rescue with the new “Flag” pack, featuring a bold multi-flag print on a white-base upper. The Nike Air Max Plus "International Flag" is already available online.

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    Interview with Jito Kok

    We recently had the chance to invite Dutch basketball player Jito Kok to our Head Office to shoot some hoops and have a little chat. Jito (24) currently plays for CBC Valladolid and the Dutch National team, but is dreaming of the NBA. We got him to talk about all things basketball – and sneakers, of course!
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    Summer’s getting hot

    Summer is here! Life moves outdoors: it’s time to take out your swimsuit and the BBQ.

    If when you take them out of the closet, you are not overwhelmed by last years’ summer clothes, know that you are not alone. Months of grey clouds and the ever-evolving trends can easily make them look outdated.

    Thankfully, Foot Locker has everything you need to create the coolest summer outfit! From slides to flip flops, to lightweight versions of your favourite sneakers, your summer shoe game will always be on point.

    And let’s not forget apparel! We got all the hot brands that will set your summer on fire. Tank tops, shorts, tees – you name it. Are you ready?
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